A world-class clinic that nobody could find online
Dr. Macil "Mace" Mandi had built a thriving medical aesthetics practice in Davao City with a loyal patient base built entirely through word-of-mouth referrals. But in a market increasingly driven by social media and search, MACE Aesthetics was invisible online.
Content was being posted, but with no strategy behind it. Posts disappeared into the feed with minimal engagement. Potential patients were booking competitors who had stronger digital presence, not better clinical skills.
Our Approach
Building a brand system, not a content calendar
Fourth Ground Consulting deployed the Growth Multiplier framework across three phases to transform MACE Aesthetics from a local clinic into a recognized digital brand.
30x Business Clarity
We started by auditing the existing brand identity, patient journey, and competitive landscape. The clinic's unique value proposition was clarified: Dr. Mace's warm, patient-first approach combined with clinical expertise that rivals metro-based practitioners.
60x Digital Authority
A content strategy was built around educational, trust-building video content. Rather than promoting services directly, we positioned Dr. Mace as a trusted authority in aesthetics. Each piece of content was engineered to convert viewers into booked consultations through strategic calls-to-action and landing page funnels.
100x Brand Power
With authority established, we systematized the entire patient acquisition pipeline: automated booking flows, retargeting sequences, and a referral program that turned satisfied patients into brand ambassadors. The system now runs with minimal daily intervention.
The Work
Content that built authority
Strategic social content engineered to position Dr. Mace as the trusted voice in Davao's aesthetics space.
The Results
Organic growth that compounds
2.4M+ organic views across social platforms without paid promotion
₱524K+ monthly revenue lift directly attributable to the digital strategy
30% sales increase within the first engagement period
3,600+ qualified interactions from potential patients engaging with content
Patients now book consultations before Dr. Mace runs a single ad
Search Dominance
Ranking first where it matters
MACE Aesthetics owns the top position across Davao City. Click any grid cell to verify live rankings.
Local Rank Grid · Davao City
Each cell = 1km radius · Click to verify on Google
#1
#2
#3
4+
Dominating every high-intent search in Davao City
Every cell represents a 1km zone. Green means MACE Aesthetics ranks #1 when someone searches from that location. Try it yourself.
"I went from posting content that nobody saw to having patients book me before I even ran a single ad. Fourth Ground built the system that made that happen."
Dr. Macil "Mace" Mandi, MACE Aesthetics Clinic and Essentials
Your Turn
Ready to build your growth system?
Results like these start with one conversation.
Dr. MACE started exactly where you are now. No pitch, no pressure. Just a clear conversation about where your business is and where it could go.
