Legal
Privacy Policy
Last updated: May 11, 2026
Fourth Ground Consulting ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit 4thground.consulting or engage our consulting, growth, and coaching services. We operate from Davao City, Philippines and comply with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173).
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, business name, role, and any other details you voluntarily provide through our contact forms, booking flows, intake questionnaires, or proposal requests.
- Business Context Data: Information you share during a Business Diagnostic or strategy session — revenue range, team size, current marketing setup, growth goals.
- Usage Data: Browser type, device information, IP address, pages visited, time spent on pages, and referral sources, collected automatically through cookies and analytics tools.
- Communication Records: Emails, messages, and call notes exchanged during the engagement lifecycle.
2. How We Use Your Information
- To respond to your inquiries and provide consulting, growth, and coaching services
- To schedule and manage strategy sessions, diagnostics, and consultations
- To deliver contracted services, including Business Diagnostics, the 4G Growth Platform, and Growth Multiplier engagements
- To improve our website experience and refine our service offerings
- To send relevant communications (only with your consent)
- To analyze website traffic and usage patterns
- To comply with legal, accounting, and tax obligations under Philippine law
3. Legal Basis for Processing
We process your personal data on one or more of the following lawful bases under the Data Privacy Act of 2012:
- Consent: When you submit a contact form, book a call, or opt in to communications
- Contract: When processing is necessary to deliver services you have engaged us for
- Legal obligation: When required by Philippine tax, accounting, or regulatory authorities
- Legitimate interest: For analytics, service improvement, and securing our systems
4. Cookies and Tracking
We use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie preferences through your browser settings. Our site uses:
- Essential cookies: Required for basic site functionality and security
- Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
- Marketing pixels: Used selectively on landing pages to measure campaign performance
5. Data Sharing and Third Parties
We do not sell, trade, or rent your personal information. We may share data with trusted service providers who assist us in operating our website and delivering our services, provided they are bound by confidentiality and data protection obligations equivalent to ours. These include:
- Hosting, analytics, and email delivery providers
- CRM and scheduling tools (e.g., the 4G Profit Tracker platform)
- Payment processors when applicable
- Legal, accounting, and professional advisors when required
We may also disclose information when required by law, court order, or to protect our legal rights.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, to comply with legal and contractual obligations, and to resolve disputes. Inquiry data with no resulting engagement is typically deleted within 24 months. Engagement records are retained for the duration of the relationship plus five (5) years to meet Philippine tax and accounting requirements.
7. Data Security
We implement reasonable technical, organisational, and physical safeguards designed to protect your personal information against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet is fully secure, so we cannot guarantee absolute security.
8. Your Rights Under the Data Privacy Act
As a data subject under Philippine law, you have the right to:
- Be informed about how your data is collected and processed
- Access the personal data we hold about you
- Request correction of inaccurate or outdated data
- Request erasure or blocking of your personal data, subject to legal retention obligations
- Object to processing for direct marketing
- Request data portability where applicable
- Withdraw consent at any time
- Lodge a complaint with the National Privacy Commission (NPC) at privacy.gov.ph
9. Children's Privacy
Our services are intended for business owners, founders, and executives. We do not knowingly collect personal data from individuals under 18. If we learn that we have collected such data, we will delete it promptly.
10. Third-Party Links
Our website may contain links to third-party sites and tools. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before submitting any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. Changes will be posted on this page with an updated revision date. Material changes will be communicated through the website or via email where appropriate.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights as a data subject, or want to raise a concern about how we handle your data, please contact us through our booking page or email us at hello@4thground.consulting.